Dublin, Ireland · Open to roles

Product Designer
building tools that
actually work.

I design end-to-end B2B products — from first-principles research to production-ready interfaces. Currently the primary product designer behind Ecolyptus, an energy intelligence platform.

100+
Screens shipped
3+
Years experience
6
Core modules
Currently
"Designing the full product surface of Ecolyptus — from analytics and AI features to complex admin systems and reporting infrastructure."
Primary Product Designer · B2B SaaS
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Data Visualisation UX Research B2B SaaS Design Systems Figma Energy Intelligence Information Architecture Developer Handoff Data Visualisation UX Research B2B SaaS Design Systems Figma Energy Intelligence Information Architecture Developer Handoff
Selected work

Case studies

End-to-end design work across energy intelligence, revenue analytics, and global travel platforms.

01
Primary B2B SaaS Energy Intelligence 2022–2025
Ecolyptus — Energy Intelligence Platform
Designed 6 core modules from scratch — Data Pulse analytics, AI-assisted insights, custom reporting engine, threshold-based alerts, virtual meter math tool, and complex admin systems. 100+ production screens.
02
FinTech Dashboard Design 2024
ReveniQ — Revenue Dashboard
Complete dashboard redesign for revenue analytics and B2B reporting.
About me

Designing products
that scale.

I’m a product designer with 3+ years designing complex B2B SaaS products end-to-end — from defining the problem space to shipping production-ready interfaces.

My strongest work lives at the intersection of data density and usability: taking complex, multi-dimensional information and making it clear, navigable, and even delightful for non-technical users.

I’ve led design across energy intelligence platforms, revenue analytics dashboards, and global travel experiences — always bringing rigour to research, flows, and implementation.

My process
01
UnderstandGo deep on business goals and user needs before touching a frame.
02
MapUser flows, edge cases, information architecture — the unglamorous work that makes design hold up.
03
DesignScalable UI systems, not isolated screens. Components that survive contact with real data.
04
CollaborateClose to engineers throughout implementation — not just at handoff.
05
IterateBased on real constraints, real feedback, real users.
Core competencies

What I bring
to the table

UI Design
Expert
Wireframing & Prototyping
Expert
Interaction Design
Expert
Information Architecture
Expert
Responsive Design
Expert
Design Systems
Advanced
User Research
Advanced
Data Visualisation
Advanced
Design Thinking
Advanced
Design Ops
Expert
Product Analytics & CRO
Advanced
Stakeholder Management
Advanced
Recommendations

What people
say

Smrithi is a wholesome, talented woman who demonstrates deep curiosity in all things. She exhibits a deep sense of empathy coupled with commitment, which is a core leadership trait.

MM
Malati Mudaliar
Head of Content · Headout

When we sat down to define our website’s problem statement, Smrithi guided us through a strategic process that truly transformed our online presence.

RA
Ronny Andersen
CEO · Dharma International

Smrithi is collaborating with UNICEF Eritrea on webpage architecture analysis. As a young professional, she has shown commitment and extensive knowledge of her area of expertise.

MQ
Marisol Quintero
Chief of Communications · UNICEF Eritrea
Let’s talk

Open to UX &
design roles

Looking for B2B SaaS product design roles where I can own complex problem spaces end-to-end. Based in Dublin, open to remote.

Location
Dublin, Ireland
Availability
Open to roles
Specialisation
B2B SaaS · Platform Design
Experience
3+ Years · 10+ Projects